Logos are the face of the company and are the most prominent visible manifestation of the company. Logos provide the company with a unique identity with its graphical display which allows the customer to identify with the core brand of the company. In marketing and advertising materials, logos are a shorthand way of representing the company. Giving the company an easily recognizable visual symbol, the logos become synonymous with the name and brand of the company to the consumers. Since logos are chief visual component of a company, and appear on websites, stationery, advertising and business cards of the company.